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The Gazprom team have produced another piece of innovative social media content, this time visualising the energy of the home crowd as Chelsea demolished Arsenal 6-0 last weekend…Check it Out »

The Gazprom team have produced another piece of innovative social media content, this time visualising the energy of the home crowd as Chelsea demolished Arsenal 6-0 last weekend…

Check it Out »

Tags: gazprom
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While Cancer Research UK has enjoyed a £8m windfall from the social media campaign, it wasn’t the charity’s idea – but that, and the fact it worked on mobile, helped it to succeed so brilliantlyRead More »

While Cancer Research UK has enjoyed a £8m windfall from the social media campaign, it wasn’t the charity’s idea – but that, and the fact it worked on mobile, helped it to succeed so brilliantly

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To help promote their new album, Linkin Park teamed up with Microsoft to create an interactive music video that users can remix and recreate from the ground up.Check It Out »

To help promote their new album, Linkin Park teamed up with Microsoft to create an interactive music video that users can remix and recreate from the ground up.

Check It Out »

Tags: linkin park
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Google Glass frames just got a lot cooler as Google announced on Monday its partnership with Ray-Ban and Oakley.Read More »

Google Glass frames just got a lot cooler as Google announced on Monday its partnership with Ray-Ban and Oakley.

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Tags: Google Glass
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Over a third of people follow a brand on Twitter because they tweet interesting or engaging content, but the majority say they follow a brand because they like it.Read More »

Over a third of people follow a brand on Twitter because they tweet interesting or engaging content, but the majority say they follow a brand because they like it.

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Tags: Twitter
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Nike has teamed up with Asos to host the first shoppable Google Hangout. The video celebrates 27 years of Nike’s Air Max trainer, and appeared on both brand’s Google+ news feeds as well as over 2 million other sites as an expandable ad. Viewers can shop while they watch, and make purchases directly from the promotion…Check it Out »

Nike has teamed up with Asos to host the first shoppable Google Hangout. The video celebrates 27 years of Nike’s Air Max trainer, and appeared on both brand’s Google+ news feeds as well as over 2 million other sites as an expandable ad. Viewers can shop while they watch, and make purchases directly from the promotion…

Check it Out »

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McDonald’s is relaunching its site on London’s iconic Piccadilly Lights sign with a new creative that allows passers by to interact with the brandRead More »

McDonald’s is relaunching its site on London’s iconic Piccadilly Lights sign with a new creative that allows passers by to interact with the brand

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Tags: mcdonalds
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In case anyone doubted Twitter’s commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.Read More »

In case anyone doubted Twitter’s commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.

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Tags: Twitter
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As part of their new advertising campaign, Pepsi Max have taken over a bus stop in London. They installed virtual-reality screens at one end, so it appears to show a regular street scene. Then this happened:Watch Now »

As part of their new advertising campaign, Pepsi Max have taken over a bus stop in London.

They installed virtual-reality screens at one end, so it appears to show a regular street scene.

Then this happened:

Watch Now »

Tags: pepsi max
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Facebook has been alerting marketers that they will likely see the organic reach of their Page posts decline over time. Get advertising folks…Read More »

Facebook has been alerting marketers that they will likely see the organic reach of their Page posts decline over time. Get advertising folks…

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Tags: facebook